The latest Android 3.0 mobile operating system, code-named Honeycomb, is optimized to run 3D and can tap hardware acceleration in chips such as the dual-core Nvidia Tegra 2 processors in upcoming tablets. The Android 3.0 tablets will likely launch in the coming weeks.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":241094,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,games,","session":"A"}']This means that Google could catch up and cash in on the huge mobile game economy that has made the iPad and the iPhone such resounding successes in the market. Up until now, Google’s efforts in this part of the game market have been a joke.
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That translates into better-looking 3D animations, faster action, more details in game images, and no slowdown in the rate at which animations flow on the screen. While the Android 3.0 user interface also taps 3D graphics, devices such as the Motorola Xoom (used in all three videos and pictures) have the large screen size and the processing power to play games the way they should be played.
The History Channel’s Great Battles real-time strategy game (pictured below), depicting combat between medieval armies, showed that dozens of soldiers and military units could independently move around the screen at the same time. That game fully uses both cores in the dual-core ARM microprocessor on the Xoom.
Perhaps most important of all, Google has finally figured out how to do in-app purchasing, which allows game developers to use the most lucrative business model of all: microtransactions with virtual goods. With in-app purchases, users play a game for free. But if they want to buy a virtual item, they can do so from within the application itself.
The addition of in-app purchases is what inspired Disney, Ngmoco and other game companies to get off the sidelines and finally launch major games on the Android platform. Android now has the right technology platform and the best business model for games. All Google has to do is attract more developers to its fold.
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