The news comes after a 10-month delay for the white iPhone 4 — Apple showed it off prior to the iPhone 4’s launch, but it never made its way to stores. The delay is unprecedented for Apple, a company that’s well-known for its attention to hardware detail. But it’s not the only issue that the iPhone 4 faced at launch — let’s not forget the antennagate fiasco.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":254378,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,mobile,","session":"C"}']The device was delayed several times since the initial launch of the iPhone 4 in June 2010, and Apple finally said in October that the device won’t be released until spring 2011. It was later revealed that a possible hardware flaw with the white case and the iPhone’s camera could be the culprit. One of Bloomberg’s sources pointed to complications with a sensor in the device as a possible cause for the delay.
In January, we reported that the white iPhone 4 showed up in Best Buy’s internal retail systems for a potential March release. And last month, Apple SVP of marketing Phil Schiller tweeted a reminder that the device will be available in the spring.
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If the iPhone 5 gets delayed until the fall, as rumors seem to hint, delivering the white iPhone 4 now may serve to bump up iPhone sales until then. But honestly, I can’t imagine that anyone who has been holding out specifically for the white iPhone 4 for this long is anything but crazy.
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