This sponsored post is produced by E-Nor.
It’s no understatement to say that marketers these days are drowning in an ocean of data. Add to that the complexity of understanding and improving user experience across a web channel, a mobile channel as well as a traditional offline channel. All this makes achieving the vision of the 360-view of the customer even more elusive.
Google Analytics Premium is one way to enable this vision. Millions of Google Analytics users rely on the standard platform day in and day out; but they may not be aware of the benefits of the premium platform and its role in enterprise digital analytics.
Google Analytics Premium gives you a unified view of your web and mobile data, and also allows you to stitch offline data to online data. In this way, brands can map consumer behavior across all of their touch-points. While Google Analytics Standard provides conversion tracking and multi-channel funnels, Google Analytics Premium provides a clearer view of the customer journey by seamlessly integrating with platforms such as DoubleClick Campaign Manager to analyze campaigns and optimize ROI down to specific versions of creative.
For brands with tens (or hundreds) of sites, apps, support portals, and other channels, Google Analytics Standard might not meet your data aggregation and reporting needs. Google Analytics Premium, on the other hand, enables you to roll-up data from all these online experiences with executive-level reporting that allows for aggregation of data, at a Google-sized scale.
Many large e-commerce sites, publishers, content sites as well as start-ups with massive amounts of data, like mobile-first companies, leverage Google Analytics Premium to derive actionable insights, better advertising campaign attribution, and positively impact the bottom line – be it by increasing revenue, reducing costs or improving customer satisfaction.
In the hands of knowledgeable analysts and a solid measurement framework, using Google’s premium platform may give you the type of integrated — and actionable — intelligence you’re after.
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