Today Kickstarter announced the launch of a new page called Spotlight, which will showcase projects that were successfully funded on Kickstarter.
The new feature basically replaces the static page that remains on Kickstarter after a project is funded. Now, project founders will have a webpage featured on Spotlight, designed to allow a company or project to tell a story about how its product came to be and how it got funded. Companies can also list all their updated contact information as well as Twitter and Facebook page details.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1685277,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,","session":"C"}']Most importantly, it gives project owners full control over the look and feel of the page. From a design perspective, Spotlight is a lot more attractive than anything else that Kickstarter has pushed out.
For startups, companies, and individuals it’s almost like a second website. For Kickstarter it’s another way to build its community — around content rather than projects.
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