Klout raising new $30M round at a $200M valuation

Klout, the startup best known for its ability to measure a person’s online influence, might be raising a new, third round of investment that would significantly add to the company’s total funding and valuation.

Klout works by measuring a person’s activity on a variety of social networks such as Twitter, Facebook LinkedIn Google+ and others. Based on that individual’s interaction within those social networks, Klout calculates the true reach of that person’s communications and issues them a 1 to 100 Klout score. The company also launched new Klout Topic Pages that show all the activity from the greatest influencers about a particular subject.

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A company spokesperson told VentureBeat it doesn’t comment on rumors. However, the new round, possibly led by Kleiner Perkins with participation from IVP, might be as high as $30 million at a $200 million valuation, according to a report from Business Insider.

Founded in August 2008, the San Francisco-based company previously raised an initial $1.5 million round, followed by a second $8.5 million round in January 2011. The company has a total of $11 million in funding to date from Kleiner, Greycroft Partners, ff Asset Management and others.