Company breaks decades-old vendor lock with cloud-native, omnichannel solution unlocking new revenue for retailers, lotteries and advertisers
ATLANTA–(BUSINESS WIRE)–July 31, 2025–
Lazlo 326, the company modernizing lottery sales, has launched a pilot of its in-lane and mobile lottery platform with a leading national retailer. This marks the first time a scalable, cloud-native lottery solution has been integrated directly into existing retail checkout and mobile infrastructure in the United States.
The U.S. lottery market exceeds $100 billion annually, with more than $90 billion driven by in-store purchases. Yet sales remain tethered to aging systems built around proprietary terminals-limiting access, stifling scalability and slowing innovation. As e-commerce and digital wallets reshape consumer expectations, lottery has lagged behind, leaving a massive, high-volume market underserved. The result: lost opportunity for growth and fewer resources for the public programs that lotteries fund.
“Our goal is to help lotteries, retailers and CPGs meet players where they are-at traditional checkout, self-checkout or on their phones,” said Chris Demetree, CEO & founder of Lazlo 326. “This pilot proves that lottery can be sold at the point of sale just like any other product. The industry has long been held back by a trio of entrenched legacy providers. This milestone is a win for retailers, a win for lotteries and ultimately, a win for the communities they serve.”
What is Lazlo 326?
Lazlo is a breakthrough platform transforming the U.S. lottery industry. It connects state lotteries, retailers and consumer packaged goods (CPG) brands to a unified, cloud-native infrastructure-eliminating the need for outdated terminals and fragmented, state-specific systems.
As the first new retail lottery platform launched in the U.S. in more than 20 years-and one of only four licensed providers-Lazlo brings measurable benefits across the ecosystem:
- Streamlined deployment: Cloud-native architecture enables faster, easier rollouts across multiple states.
- Lower operating costs: Eliminates in-field terminal servicing, restocking paper play slips and laborious system updates.
- In-lane sales: Lottery products can now be sold directly at checkout or via self-service kiosks through seamless POS integration.
- Omnichannel reach: Extends the lottery experience into store-branded mobile apps and e-commerce platforms, driving additional customer adoption.
- All game types: Supports draw games, instant wins, custom and quick picks in both digital and physical formats.
- Full compliance: Built to meet all U.S. Multi-State Lottery Association (MUSL) and state regulatory requirements.
Benefits for retailers
Lazlo integrates lottery into existing retail ecosystems, creating new revenue opportunities across more than 1 million checkout lanes, 180 million monthly active app users and billions of retail website visits.
- Drive incremental revenue from existing foot traffic and digital users
- Untether lottery from proprietary hardware to reduce lines and reclaim floor space
- Drives adoption and use of retailers’ mobile apps
- Eliminate in-store lottery theft and fraud
- Deploy easily using a secure, cloud-native infrastructure
Benefits for lotteries
Lazlo modernizes the lottery experience to drive sustainable growth:
- Expand in-store, in-app and online access without increasing operational overhead
- Enhance security with the same cloud infrastructure trusted by major banks
- Attract younger, mobile-first consumers
- Grow reach by enabling new retail partners without capital investment
- Access spending by retailers and CPG brands using lottery to incent and reward their customers
- Reinforce the lottery’s role as a key funding engine for state programs
Benefits for CPG brands
Lazlo opens a new, programmatic advertising channel-embedded directly in the retail experience-for brands that collectively spend more than $230 billion in U.S. advertising each year:
- Optimize media spend with a first-of-its-kind lottery-integrated retail channel
- Pair coupons, offers and loyalty programs with lottery experiences
- Gain visibility into campaign performance across in-store and digital touchpoints
- Access transaction and customer data for insight and targeting
About Lazlo 326
Lazlo 326 modernizes lottery sales by replacing legacy systems with a flexible, cloud-native platform that turns retail checkout into an engaging, revenue-driving experience. Designed for compliance and built for scale, Lazlo empowers lotteries, retailers and advertisers to grow their impact in every community they serve.
With a licensed, patented and ready-to-deploy platform, Lazlo is breaking the decades-old vendor lock that has long constrained lottery innovation.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250731893164/en/
Media inquiries:
press@lazlo326.com | www.lazlo326.com
