Legolas Media raises $5M to expand audience marketplace

Legolas Media, a next generation audience marketplace, has raised $5 million in a second round of funding.

The mission of Legolas Media is to provide insights to allow for more precise advertisement targeting. The company does this by providing a marketplace where buyers and sellers of digital advertising space can trade audiences similar to how stock investors trade futures. Companies construct audience segments and target them across a number of publishers.

[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":250729,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,marketing,","session":"B"}']

The funding was led by Valhalla Partners and existing investors Greylock Partners and Blumberg Capital also participated in the round. Valhalla’s Kiran Hebbar will be joining the board as a result of the round.

Says Kiran Hebbar, a Partner at Valhalla Partners, “We are very interested in the Legolas team and the opportunity. The idea of a marketplace where brand advertisers can deliver high value campaigns with premium inventory and targetable audience is a winning idea.”

Legolas media, which was founded in 2009, is based in New York.