Keeping your finger on the pulse of the customers and visitors who come to your social-media sites is a no-brainer these days. It’s what you do with that information that becomes a critical mission for your business. Join us in a don’t-miss VB Live event that’ll deliver insights to you on how you can best use social analytics to further aid your company achieve and surpass its goals.
Social media means everything these days. Consider the results of a HubSpot survey, which reveals that an overwhelming 94 percent of marketers believe in the value of social media. Whether you’re on Twitter, Facebook, Instagram, or even Google+, establishing an online audience is nothing but beneficial for your company. Establishing an online audience that’s ready to engage at a moment’s notice, however, means you need to be a step ahead of your user base by knowing their interests, in order to keep the conversational engagements pouring out of your notification tab.
The problem is, a good chunk of companies aren’t exactly sure what to do with the social data they’ve collected, which can make the whole process pointless in the end. Social analytics is the key tool, because it enable you to optimize the use of data that’s flowing from your online followers in order to leverage additional conversions. Knowing how to do social analytics right means the world of difference for your business, turning what could be useless data into an immediate and effective plan of action.
There’s more to consider than figuring out what to do with all the collected data gathered by social analytics. You also have to decide on the best analytics platform in which to invest. Twitter recently released a new tool to help brands better understand their users, and Google Play now offers app developers the ability to launch marketing campaigns and better study analytics data on user acquisitions. Features like these may matter more than others, depending on the type of business you’re running, which is why it’s important understand the ins and outs of an analytics platform before diving headfirst.
In this free webinar, Stewart Rogers, VentureBeat’s Director of Marketing Technology, will join a panel of experts to discuss the good, the bad, and the ugly of social analytics. The discussion will cover a variety of topics relating to social analytics as it pertains to apps, mobile, and websites. Whether you’re a novice seeking help or a pro looking to up your game, this webinar focused on social analytics is a must.
Don’t miss out.
Speakers
- Chrissy Hansen, Director of Marketing, Reverb
- Ethan Smith, Chief Growth Officer, Yummly
- Stewart Rogers, Director of Marketing Technology, VentureBeat
- Rachael Brownell, Moderator, VentureBeat
This VB Live event is sponsored by Sysomos.