LinkedIn acquires predictive marketing firm Fliptop to boost its Sales Solutions offering

LinkedIn has acquired the predictive sales and marketing firm Fliptop in an effort to boost development of its own Sales Solutions offering. The professional social networking company says that the integration of the teams and technology will take several months. Financial terms have not been disclosed.

Fliptop was founded in 2010 by Doug Camplejohn and Dan Chiao. Its goal was to provide businesses with applications that would help close more sales through the use of data science and predictive analytics. It raised $8.5 million in funding from numerous angel investors as well as venture capitalists Western Technology Investment, Raptor Ventures, Data Collective, and Longworth Venture Partners.

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Along the way, Fliptop made two acquisitions: Qwerly in November 2011 and Inbound Score in April 2013.

David Thacker, LinkedIn’s vice president of product, wrote in a post that Fliptop’s expertise will help it “accelerate our Sales Solutions product roadmap and make Sales Navigator even more effective.” Sales Solutions is the company’s business-to-business arm, and its main product is Sales Navigator, which assists in social selling. By integrating Fliptop’s predictive analytics into the product, customers should be able to better target individuals.

The entire Fliptop team will supposedly relocate from their office in San Francisco, California to LinkedIn’s office, which is just down the street.

We’ve reached out to LinkedIn for additional comment and will update this article if we hear back.

Update: LinkedIn spokesperson Fenot Tekle told VentureBeat in an email that “Fliptop will operate under its own name until completely integrated into our system. Our goal is to add their talent and technology into various aspects of our businesses, with the specific goal of enhancing the Sales Navigator experience.”