VB’s Roadshows are free to those who qualify. Attendees also receive complimentary copies of VB Mobile User Acquisition Report ($499 value) and VB Mobile Games Monetization Report ($499 value). Go here to see if you qualify for the Roadshow in any of the cities we’re coming to.
Mission one in the mobile app space: user acquisition.
Mission two: monetizing those users.
If you’re an app owner, a brand mobile product marketer, or an agency pro advising clients, the strategies and research being shared in the VB Mobile Developer Roadshow tour is bound to hold a lot of meaning for you. And may hold some surprises. You’ll learn the major findings of two exhaustive reports:
- Mobile User Acquisition: How the most successful developers get better users for less money
- Mobile Apps Monetization: What successful developers do differently
We separate the winners from the losers based on surveying 230 app developers with 9,000 apps and 397 million mobile users. And we share the best strategies and formulas used by the most successful game developers — the ones who have led the way with monetization and acquisition for all kinds of apps, games or not.
At each stop along the way, VB’s VP of Research John Koetsier will be joined by some stellar guests who will join in the conversation about what works, what doesn’t, and what’s coming. Here’s our confirmed speakers as of this writing, with more to come.
Seattle – March 24
Peter Hamilton, Partner and CEO of TUNE Using sophisticated mobile app tracking and data analytics, TUNE helps marketers determine what channels are working to better acquire and engage users. Peter’s experience in digital marketing spans search engine optimization, reputation management, social media strategies, technical writing, partnership development, project management, online multimedia, and digital advertising.
Phil Bolus, Senior Product Manager of PopCap Games PopCap has produced a number of hit titles including Plants vs. Zombies, Bejeweled and Zuma. With a fierce focus on results, Phil has 9+ years experience shipping 30+ games on multiple platforms, and has spent the last two years focused on growing mobile.
Click here to see if you qualify for a free ticket for this event.
Vancouver – March 25
Olivier Vincent, CEO and Co-founder of LocalSphere As the name implies, LocalSphere is focused on local businesses, providing social, local, mobile and ecommerece solutions to help them thrive. Olivier is a serial entrepreneur with several company start-ups and growth experience in the world of technology and local media. Olivier was instrumental in eight successful venture creations, acquisitions, and exits and was the founder and CEO of Canpages which grew from concept to over $100m in revenue in 4 years.
Jon Chew, User Acquisition Specialist, BANDAI NAMCO Studios Jon first joined the games industry as an Analyst for East Side Games, a fiercely independent social and mobile game studio. There he worked on hit titles such as Pot Farm and joined the studio’s early ventures into mobile, empowering colleagues to use data to drive decision-making. At BANDAI NAMCO Studios in Vancouver, Jon champions data-driven strategies for user acquisition and marketing efforts.
Oliver Birch, Director of Marketing, Hothead Games In 2011, the very successful Hothead Games decided “to go mobile or go bust.” As Director of Marketing for the company, Oliver navigates the maze of analytics, promotions, monetization strategies, and the terrifying voodoo inherent to mobile publishing to drive Hothead’s mobile catalogue to the top of the charts. Prior to Hothead, Oliver played an important marketing role for developers across the globe such as EA, Ubisoft and SEGA.
Click here to see if you qualify for a free ticket for this event.
Toronto – April 1
Michael Sikorsky, CEO, Robots and Pencils With teams in Canada, the U.K., and the U.S., Robots and Pencils has created 250 apps used by 77 million people worldwide. With 15 years of experience creating software and a deep understanding of the mobile industry, Michael is a recognized leader, innovator and strategic thinker in the mobile tech space. In 2013, he was named Technology and Communication EY Entrepreneur of the Year and was one of only six in the world invited to the 2014 World Entrepreneur of the Year awards as part of a special citation on global growth.
Albert Lai, CEO and Co-founder, Big Viking Games Big Viking specializes in social and mobile games, including some of the leading HTML5 games on iOS. A serial entrepreneur, Big Viking is Albert’s 6th company to date. While in his teens, Albert sold his first Internet company, the MyDesktop Network in a cash transaction to JupiterMedia (JUPM) for seven-figures. More recently he was the founder/CEO of BubbleShare, a photo-sharing company sold to Kaboose/Disney in 2007. He is a co-founder of Kontagent, an analytics platform tracking 1 out of every 4 dollars spent in social games, where he also served as a member of the executive team as CEO or President in the company’s first four years.
Click here to see if you qualify for a free ticket for this event.
Montreal – April 2
Ian Jeffrey, VP of Product Marketing, PasswordBox PasswordBox solves the problem of managing multiple passwords with advanced machine learning, providing instant and secure login to websites and apps on any device. A seasoned entrepreneur, Ian has built businesses both in Silicon Valley and Montreal, and has venture capital experience as a Co-Founder and General Manager of FounderFuel, the first Canadian mentor-driven startup accelerator. In 2006 he helped launch Radar, the first mobile photo-sharing social network, later acquired by Shutterfly.
Stephane Marceau, CEO and Co-founder, OMSignal OMSignal manufactures biometric smartwear that monitors heart, breathing, and movement activity — along with a sophisticated companion app. Stephane has been building technology and communication businesses for more than 15 years. He was co-founder and CEO of Theralive, a small firm that specialized in mobile health applications and services, and was co-founder and CEO of Mobivox, a global mobile VoIP platform. In addition to being a repeat entrepreneur, he served as Bell Canada’s Vice President where he built and grew new lines of business including the company’s e-commerce group and was also Chief Marketing Officer of Yellow Media.
Louis René Auclair, VP and Chief Brand Officer, Hibernum Creations Hibernum has been been developing games combining the latest in social gaming, best in class visuals and animations with strong monetization and viral mechanics since 2005 and has recently opened a publishing division. Louis René leads and influences all the creative, artistic and research and development aspects of the studio. His rich expertise takes its roots in various creative industries; toys, advertising, interactive websites, television, and multimedia.
Frédérick Faubert, Founder & President, Chief Creative Officer, Hibernum Creations Frédérick leads marketing and business development for Hibernum and the A.R.M.E (Acquisition, Retention, Monetization, and Engagement) strategies for all of the studio’s projects. A marketing graduate, Louis-René has over 15 years of experience in brand management, product marketing, and video game production.
Click here to see if you qualify for a free ticket for this event.
Learn more about these events and how to attend a Roadshow in your city and receive the complimentary reports.