Localytics raises $16M for its powerful app analytics and marketing platform

As the mobile app market evolves, so does the need for ways to analyze how the heck your mobile app is performing.

Boston-based Localytics is one of many firms promising to gleam insights from your app — and with huge customers including Microsoft and Fox, and a base of more than 1.4 billion devices, it’s an analytics firm worth your attention. Localytics announced today that it has raised $16 million in a third round of funding led by Foundation Capital, bringing its total funding to $25 million.

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Last summer, we broke the news about Localytics platform refresh, which aims to help marketers throughout the entire life cycle of an app. That includes things like customer acquisition, app testing, and personalization on top of the analytics capabilities Localytics is known for. The goal: to become a single solution to make your app better.

The company says that more than 5,000 companies use its platform, and it saw strong growth in 2013 with revenues tripling for the fifth year in a year. Localytics will use the funding to fuel its international growth, and speed up product and customer service investments.

“Chasing downloads is no longer the name of the game. The app business has grown up and today our customers’ goals are squarely focused on using apps to drive engagement and long-term loyalty — the ultimate keys to monetization,” said Localytics CEO Raj Aggarwal in a statement. “The Localytics platform has proven itself over and over, as evidenced by our steady growth. With this injection of capital we will continue to enhance the platform, expand our business internationally and deliver even more value to our customers.”