While the map pack isn’t as big an undertaking as a brand new game, it’s important in generating sequel revenues and is also key to reassuring fans that Microsoft will focus a lot of resources on the care and feeding of the Halo franchise, which has generated well above 40 million units in sales. Bungie, the original creator of the multibillion dollar franchise, has moved on to a new game series for Activision Blizzard. Now Microsoft has to prove that it can manage and care for this decade-old gold mine in a way that keeps the fans — who have played Halo games for 3.3 billion hours on Xbox Live — coming back. If it succeeds, Halo games will continue to print money for Microsoft for years to come.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":245555,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,games,","session":"D"}']AI Weekly
The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.
Included with VentureBeat Insider and VentureBeat VIP memberships.
O’Connor says that the map pack, built by developer Certain Affinity in Texas, isn’t an easy thing to build. One reason is that the maps have to be tailored to what the fans want. But fan feedback is all over the map and what people say they want often diverges from what they actually do when they play. Certain Affinity, fortunately, has been working on map packs ever since Halo 2 debuted in 2004.
“These things have to be really well thought out on the ground level of the design,” he said. “How do the expert players enjoy this map and how do new players enjoy it?”
O’Connor says the company is still hiring developers for 343 Industries and has the luxury of trying to convince potential hires to work on one of the most beloved game franchises in history. He says that, during the 10th anniversary year of Halo, the company will do all it can to make this year seem like a big deal. He’s not talking about what 343 Industries’ major effort is. But hopefully it will be epic.
We talked with O’Connor about the transition and the map pack. Check out the video below.
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More