Miso’s service, which has about 250,000 users, works by allowing people to check-in, rate, comment, earn badges and complete quizzes while watching things on television. As VentureBeat previously reported, Miso has partnered with satellite and cable television service providers such as DirecTV and AT&T’s Uverse, to allow users to automatically pull up the show they’re currently watching through iOS or Android mobile devices.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":360143,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,entrepreneur,media,social,","session":"A"}']With additional funding, Miso can continue to forge new partnerships with TV networks (such as the one it has with Showtime’s hit series Dexter). As I wrote in late September, this particular social feature has the potential to add a lot of depth to TV shows with a strong following. Shows like Doctor Who and Chuck, which fans routinely watch multiple times, would definitely benefit from Pop-up Video-style notifications.
Founded in March 2010, the San Francisco, Calif.-based startup previously raised an undisclosed amount of seed funding from Google Ventures, Keith Rabois, YouTube co-founder Jawed Karim, and early Google employees Georges Harik, Richard Chen, Thomas Korte and Kurt Abrahamson.
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The new $4 million round was led by Khosla Ventures, with participation from Google Ventures and Hearst Interactive Media. The 12-employee company has now raised a total of $6 million in funding to date.
Miso faces competition in the marketplace from similar services like GetGlue, SnappyTV and Foursquare.
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