Mixpanel brings its analytics tools to the iPhone

Mixpanel, a startup promising detailed data about what users are doing on your website, is now bringing its capabilities to the iPhone.

With its Web product, the Mountain View, Calif. startup contrasted itself with Google Analytics, saying that its own service provides a much more detailed, real-time look at user behavior. On the iPhone, it compares itself to mobile analytics company Flurry. It says Flurry, like Google, only provides high-level data.

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Mixpanel, meanwhile, seems to be targeting game developers. With its mobile analytics service, game-makers will be able to divide users based on different demographics and other facets, then see how each group behaves. For example, in the video below, a developer can look at user behavior based on gender and on whether their in-game character has a weapon. Mixpanel says this data is key for “funnel analytics,” which allows a company to track each group of users during each step of the way towards a “conversion,” namely convincing a user to sign up for a service or buy a product.

The company says it has also taken a close look at Apple’s terms of service and made sure its analytics stay “well within” Apple’s rules. (Apple chief executive Steve Jobs specifically criticized Flurry when describing recent changes to the company’s developer rules.)

Mixpanel has raised $500,000 from Max Levchin, cofounder of PayPal and media-sharing company Slide, and Michael Birch, cofounder of social network Bebo. It was incubated by Y Combinator.

http://vimeo.com/moogaloop.swf?clip_id=11064000&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

mixpanel core features from mixpanel on Vimeo.