Join us for this live webinar on Tuesday, May 19 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.
Walk into any ad or media agency today, and those working there will readily acknowledge that audiences are shifting their time and attention to their mobile devices. The agency’s advertising clients will say the same.
But when you follow up on where their digital ad spend is going, you’ll find it’s mostly going to traditional online media. Why? Because it’s easier. There’s a prevalent assumption that it’s easier to pull data and measure the ROI there — and frankly, it’s familiar.
But maintaining the status quo when it’s clear mobile devices are demanding more and more attention is not only counter-intuitive, it’s bad business. Advertising through mobile not only penetrates the primary channel for so many users, it reaches customers on the device that’s with them wherever they go.
That opens up advantages entirely exclusive to the mobile platform — advantages that are missed if advertisers and their agencies don’t begin using tools like programmatic mobile marketing to make the shift with confidence.
We’re talking about the ability to target ads based on someone’s location, including hyperlocal targeting. Or the ability to serve up in-app advertising — delivering a message to a consumer in an immersive environment uncluttered by browser windows and other distracting information typical of the online web. Game apps are a great example in which a user’s attention is entirely absorbed, and by providing advertising that is relevant to the gaming experience, results are far higher than serving users random banner ads.
But how do you get there? How can you use mobile programmatic marketing to begin allocating budgets to reflect a mobile-first world — and see the results?
Join us for this webinar and find out.
Don’t miss out!
Register here for free.
What you’ll learn:
- What exactly mobile programmatic means from a media buying and data perspective
- How the existing data that you collect is critical to developing valuable audience segments
- How to kickstart a comprehensive programmatic strategy that fits the unique needs of your brand or app
Speakers:
Kelly Mullins, Head of Programmatic at TUNE
Michael Brooks, Mobile Sales and Strategy at AOL
Moderator:
Wendy Schuchart, Analyst at VentureBeat
This webinar is sponsored by TUNE.