Join us for this live webinar on Tuesday, May 19 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.
Even though mobile ad spend is expected to top $100 billion worldwide next year — accounting for 51% of the digital market — many marketers still cling to the old online advertising they’re familiar with rather than allocate more funds to the devices where their customers are spending more and more time.
Some persistent myths are behind this. One of the big myths is the belief that without a cookie, it’s impossible to target customers effectively in mobile. Or that ad formats, including video, aren’t as effective in mobile.
Sound the gong. Wrong. And wrong.
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The technology fueling mobile advertising has grown exponentially in sophistication, with data points that enable laser-like targeting. At the same time, stats on consumer mobile behavior show that CTRs and VTRs are competitive with online, and in some cases, better.
Mobile programmatic marketing is one of the most important tools to reach customers effectively on mobile devices, and although online programmatic advertising has been well-established going on 10 years, the space has moved so quickly in the last two that it can be difficult to stay ahead of the device curve.
In this essential webinar, we’ll be sharing insights and strategies that can be used to reach customers with the device that’s with them wherever they go — allowing benefits simply unavailable on desktop, such as location-based and hyper-local marketing.
Don’t miss out!
Register here for free.
What you’ll learn:
- What exactly mobile programmatic means from a media buying and data perspective
- How the existing data that you collect is critical to developing valuable audience segments
- How to kickstart a comprehensive programmatic strategy that fits the unique needs of your brand or app
Speakers:
Kelly Mullins, Head of Programmatic at TUNE
Michael Brooks, Mobile Sales and Strategy at AOL
Moderator:
Wendy Schuchart, Analyst at VentureBeat
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