Moovweb nabs $16M to help businesses optimize content for mobile

Eyeballs are moving to the mobile web faster than ever these days, and mobile content management platform Moovweb plans to help out clients by making sure their message is optimized on mobile devices.

The startup has also raised $16 million to improve its technology and grow the business. Moovweb’s service ports a desktop website’s existing content, features, and business logic without the need for costly recoding. The result is that Moovweb’s clients get to take a shortcut of sorts to get situated with mobile services. The company said it’s transformed nearly 12 billion mobile pages, apps, and services for a number of high-profile clients, including Macy’s, 1-800-FLOWERS.com, and Fairmont Hotels.

“The post-PC world is here; it’s all around us. Companies in all industries need a fundamentally better way to deliver amazing post-PC experiences to their customers and employees without all the headaches and expense of old approaches,” Moovweb founder and CEO Ajay Kapur told VentureBeat.

Founded in 2009, the San Francisco-based startup has so far raised a total of $16.7 million. The most recent round of funding was led by Jafco Ventures and Trinity ventures, with participation from Andy Bechtolsheim. Moovweb currently has 77 employees and faces competition from Inertia, Appcelerator, Kony Solutions, Usabelenet, Mobify, and others.

Image via Moovweb