M.O.R.E. Summit will livestream lessons of retention and engagement

The 2015 M.O.R.E Summit focuses on how to keep mobile gamers engaged and coming back. It’s an important topic that is often ignored as mobile game companies chase after players through user acquisition. The invite-only event has had a good response, so now it will livesteam its content.

But keeping loyal users is just as important, if not more so, than spending ever-increasing amounts on user acquisition. I will open the summit at 10 a.m. PT on Wednesday, March 4. with a short outlook on what’s coming in mobile games in 2015 — an industry that market research firm Newzoo predicts could hit $30 billion this year.

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Then I’ll moderate a session on the best practices for user engagement and retention in mobile aps. We’ll focus on the tips the industry should be thinking about when it comes to launching a successful game, the importance of user engagement and retention, how customer support plays an integral part of a game’s success, and the rebirth of CRM and gaming.

The 10:15 a.m. session includes these panelists:

• Oliver Mayo, PixelBerry Studios @HSSGame
• Mario Wynands, PikPok @pikpokgames
• Christian Calderon, Dots @playdots
• Simon Hade, Space Ape Games @SpaceApeGames

At 11 a.m., Tushar Makhija of Helpshift will moderate a session on player support with executives who are on the front lines of player engagement.

The panelists include:

• David Tamayo, Scopely @scopely
• Matt Fairchild, TinyCo @Tinyco
• Lian Amaris, Glu @glumobile
• Chris Tabasa, Gree @GREEgames

Here’s the link for the livestream.