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Murdoch says he will remove News Corp. sites from Google (video)

Murdoch says he will remove News Corp. sites from Google (video)

rupertMedia tycoon Rupert Murdoch told Sky News interviewer David Speers that he will remove his news sites — The Wall Street Journal, The New York Post, The Times of London and many more — from Google’s search index. It’s all in the video below, but here’s the crux of it:

Speers: “The other argument from Google is that you could choose not to be on their search engine, that you could simply refuse … so that when someone does do a search, your sites don’t come up.”

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Murdoch: “I think we will, but that’s when we start charging. We have it already with the Wall Street Journal. We have a wall, but it’s not right to the ceiling. You can get, usually, the first paragraph from any story – but if you’re not a paying subscriber to WSJ.com all you get is a paragraph and a subscription form.”

Best video moment is at 2:45, when Speers balls up a complicated, clever sentence about how search engines send lots of traffic to News websites. He tosses it over to Murdoch, who bats it down with a cheery ‘”That’s right.” The guy knows all about the Long Tail of referred traffic. He wants loyal readers instead.

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Update: Here are some eye-opening stats from traffic research firm Experian Hitwise:

  • On a weekly basis Google and Google news are the top traffic providers for WSJ.com account for over 25% of WSJ.com’s traffic.
  • Over 44% of WSJ.com visitors coming from Google are “new” users who haven’t visited the domain in the last 30 days.
  • Twitter and Facebook sent 4% of US visits to News and Media sites in October 2009. (via @Hitwise_US)
  • The percentage of upstream traffic from Facebook and Twitter to News and Media sites is up 490% year-over-year.

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