But worldwide, mobile ad network AdMob — soon to be owned by Google unless the acquisition is blocked by regulators — has issued a report today that says only one in 50 mobile ad requests to AdMob in March came from an HTC-built, Google-branded Nexus One phone. There’s a chart in the report where, compared to the plot lines for other phones from HTC and Motorola, the Nexus One is almost unfindable. Motorola’s Droid phones draw 16 times as many ads through AdMob’s system.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":178408,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,mobile,","session":"A"}']I was cautious about calling Google’s phone a flop at the time, but AdMob’s report is hard to brush off, given the pending Google acquisition. And I refuse to buy into the apologist creed that the Nexus One was designed for a small number of super geeks, in order to influence the wireless industry through them. Whatever secret documents are floating around Google’s offices, I’m sure none of them say, “Acceptable market share: Two percent.”
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The easiest explanation for Nexus One’s fizzle is that Google messed up by choosing to sell it exclusively online. The more sophisticated analysis going around is to blame Google’s carrier partner T-Mobile for not pushing to sell the phones in its stores.
The consumerist response is, “Why didn’t Google go with Verizon instead?” Google had, in fact, planned to offer Verizon-ized versions of the phone, pairing the premium handset with America’s largest high-speed wireless network. But this week the Verizon link on Google’s purchase page changed from “Coming Soon” to a promo for Verizon’s Droid Incredible, a second-generation Android phone from HTC that goes on sale this Thursday, April 29th. Again, I doubt this is part of Google’s master plan.
There’s one mitigating factor worth a mention: Based on who totes a Nexus One in my local personal network, it’s reasonable to wonder if Google may have countered its own interests by creating the favorite phone for people who truly, deeply, passionately love to block ads.
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