Don’t miss this live webinar. Register here for free.
With over a million apps currently fighting for dominance in the mobile market, it’s easy to understand why some companies are pursuing paid advertising to get their name across. By spending a few bucks, your brand will take center stage on the most popular websites and social media platforms. There’s no question that you’ll users will come from those clicks on Facebook and Twitter. The real question is “For how long?”
The disadvantage to paid advertising is that it’s paid advertising. Sure, your name and app will be broadcast on all the top online platforms, but only until your funds run out. Once the cash stops flowing, so will all the great traffic you got from it. You can’t waste money on advertising that fails to build or even establish an audience for your business — especially on a type of marketing that gives you no control on the actual campaign, outside of how much you want to spend.
What are you going to do if the costly marketing campaign of your puzzle app is outdone by a more popular game in the same genre? Fight fire with fire? That’s out of the question for many startups with limited funds. It’s also pointless if the other guy has cash to burn for years, while you can only afford a few months.
All of this isn’t meant to demonize paid advertising. There are certainly benefits to paying for top web searches or online banners. However, it cannot be your only means to promoting your brand.
There are cheaper and more effective methods to establishing yourself as a fearsome competitor and that’s with your own communication channels: Investing in emails, text messaging, app notifications and other personalized methods will not only offer more control, but it will help you form a lifelong relationship with your users, integrating your app into their regular mobile behavior.
In this webinair, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how to maintain the perfect balance of paid and owned channels. You’ll learn how to wisely invest your money on the different types of marketing campaigns and how to continuously improve those results for the future.
Don’t simply rely on paid advertising to get your brand in the spotlight. Follow the lead of the most successful brands who are dominating by owning their audience and making their apps indispensable.
Don’t miss out! Register here for free.
In this webinar, you’ll:
Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
- Enhance your paid and owned media and connect with individuals
- Learn how communication automation reduces engagement friction and opens the door for a rich dialog
- Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce
Speakers:
Michael Becker, Managing Partner and Co-Founder, mCordis
Doug Roberge, Strategic Services Consultant, Kahuna
Mark Sullivan, Writer, VentureBeat
Moderator:
Wendy Schuchart, Analyst, VentureBeat
This webinar is sponsored by Kahuna.
