Mobile games haven’t heard the Call of Duty the past few weeks.
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on how gaming brands are generating the most digital response to their ads. Below are or the top five most engaging gaming industry brands from October 16 through November 15.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":2114805,"post_type":"guest","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,games,marketing,mobile,pc-gaming,","session":"D"}']In total, 40 brands ran 129 spots nearly 23,000 times, for a total estimated spend of $105.6 million. Of that spend, Sony’s PlayStation home-console brand generated nearly half of the industry’s digital response to TV ads.
PlayStation 4
- Captured 48.93 percent of the industry’s digital share of voice.
- Generated 700.2 million TV ad impressions from 14 commercials that aired 2,579 times.
- Saw the highest engagement for its ads on these networks: Comedy Central, Fox, USA Network.
- Saw the highest engagement for its ads on these shows: NFL football, WWE Monday Night Raw, and NBA basketball.
- Had a total of 39.8 million online views, 767,662 social actions, and 15,701 searches.
The PlayStation 4 ad with the highest digital share of voice (42.08 percent) was Call of Duty: Infinite Warfare’s “Screw It, Let’s Go to Space”:
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Xbox
- Captured 19.62 percent of the industry’s digital share of voice.
- Generated 773.6 million TV ad impressions from 15 commercials that aired 3,658 times.
- Saw the highest engagement for its ads on these networks: ESPN, NFL Network, NBC.
- Saw the highest engagement for its ads on these shows: college football, NFL football, NFL GameDay Highlights.
- Had a total of 12.8 million online views, 81,501 social actions, and 55,668 searches.
The Xbox ad with the highest digital share of voice (84.9 percent): “Titanfall 2: Become One”:
Bethesda Softworks
- Captured 10.18 percent of the industry’s digital share of voice.
- Generated 746.6 million TV ad impressions from four commercials that aired 3,513 times.
- Saw the highest engagement for its ads on these networks: AMC, TNT, NBC.
- Saw the highest engagement for its ads on these shows: The Walking Dead, NFL football, NBA basketball
- Had a total of 4.5 million online views, 26,998 social actions, and 15,227 searches.
The Bethesda Softworks ad with the highest digital share of voice (99.3 percent): “Dishonored 2: Take Back What’s Yours”:
Activision
- Captured 6.7 percent of the industry’s digital share of voice.
- Generated 260.8 million TV ad impressions from two commercials that aired 272 times.
- Saw the highest engagement for its ads on these networks: Comedy Central, ESPN, and Fox.
- Saw the highest engagement for its ads on these shows: NFL Football, The Walking Dead, NBA basketball.
- Had a total of 12.9 million online views, 87,642 social actions and 3,698 searches.
The Activision ad with the highest digital share of voice (54.7 percent): “Call of Duty: Infinite Warfare — What It Takes”:
Nintendo
- Captured 5.29 percent of the industry’s digital share of voice.
- Generated 191.8 million TV ad impressions from 13 commercials that aired 1,978 times.
- Saw the highest engagement for its ads on these networks: Cartoon Network, Teen Nick, Nick.
- Saw the highest engagement for its ads on these shows: Bella and the Bulldogs, The Amazing World of Gumball, Teen Titans Go.
- Had a total of 1.4 million online views, 27,718 social actions and 9,942 searches.
The Nintendo ad with the highest digital share of voice (83.7 percent): “Pokémon Sun and Moon: A World Beyond”:
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