Reddit has slowly been building out its product lineup through podcasts, a newsletter, and now video.
Today the company is launching a video site to show off original content based on the stories shared on its namesake site.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1720632,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,","session":"A"}']“Video is a pretty hot thing right now, and we wanted to get the best people we could to launch Reddit Video,” Reddit founder Alexis Ohanian said in an on-stage conversation today at TechCrunch Disrupt in New York City.
Reddit has served as a forum for community discussions and content sharing since 2005. Since then the company has come a long way, garnering 160 million monthly views. Last fall, the company took a $50 million investment that no doubt is fostering Reddit’s new focus of generating original content.
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To build out this new initiative the company has hired two former Verge video leads, Stephen Greenwood and Jordan Oplinger, a fact the Verge touted in its coverage of the new channel.
Reddit has undergone a lot of change in recent years, from its executive shake-up to moving its entire staff to San Francisco. This latest product development will help the site to develop its own voice and a new way to generate advertising revenue.
Reddit Video will initially focus on Ask Me Anything, though more programming is in the pipeline.
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