Reddit has announced it will be donating ten percent of ad revenues earned last year to charity.
According to the company’s calculations, Reddit accrued $8,276,594.93 in ad revenue in 2014. Now, it plans to donate $827,659.49 of its total revenue to ten charities, chosen by its community.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1663933,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,offbeat,","session":"C"}']Reddit first announced plans to give ten percent of its ad revenue to charity last year. In the announcement, the company wrote:
“We want to show that advertising doesn’t just support the reddit platform, it also directly supports the causes and goals of reddit as a whole.”
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Reddit is partnering with an organization called Charity Navigator, which runs a database of rated and reviewed charities, to help Reddit users nominate and vote for a cause worthy of Reddit’s donation.
Over the next week, Redditors can go to http://www.reddit.com/donate to vote on their charity of choice. Voting ends February 25 at 10 a.m. Pacific standard time.
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