Battery Ventures led an $18 million investment for ecommerce analytics startup Reflektion, while private investors Marc Benioff and Ray Lane followed.
The San Mateo, California-based startup, which has clients like Disney, HBO, Converse, and Uniqlo, says its Individualized Commerce technology enables retailers to capture, analyze, and respond to shoppers’ preferences in real time.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1881821,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,entrepreneur,","session":"B"}']Reflektion has raised at least $29.3 million since its seed round in 2012.
Battery’s general partner Dharmesh Thakker will join Reflektion’s board. Hasso Plattner Ventures and Intel Capital also participated in the series B financing.
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