Responsys, a Redwood City, Calif. email marketing company, said it has acquired Loyalty Matrix, a privately held provider of predictive analytics and contact products. The amount of the deal was undisclosed.
Loyalty Matrix’s customers include 24 Hour Fitness, Apple, Chicago Sun-Times, and DraftFCB.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":7547,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,","session":"C"}']Here is a copy of the statement.
Last year, Responsys also acquired Inbox Marketing. Responsys has raised about $62 million in venture backing, from Accel, Foundation Capital, Redpoint and Sigma Partners.
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