The so-called Modern Warfare 2 Stimulus Pack debuted yesterday as exclusive downloadable content on Microsoft’s Xbox Live online game service. It’s part of a trend of releasing digital add-on content to keep gamers engaged with a game even months after launch.
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One of the cool things about Modern Warfare 2 multiplayer is that you can always look at your statistics. When I played my last multiplayer match more than a month ago, I was ranked at 3.6 million. When I logged back in last night, I found I was ranked around 5.3 million. That’s what a month of inactivity will do to your record. When I walked onto the battlefield, my reactions were pretty dull, and I got my head handed to me a lot.
Overgrown is a battlefield with a combination of buildings and fences with lots of growth as well as long vistas where you can get a clear shot at someone far away. I found it exceedingly hard to stay alive for a long time on that map.
Salvage is a snowy junkyard setting that is more like a maze for close combat. Storm has lots of rain pouring down over an industrial complex. Bailout is a scene from Washington D.C., where you fight it out in a suburban apartment complex with an empty swimming pool and lots of indoor and outdoor action. Everything looks realistic, and the attention to detail is great, down to the bullet holes in walls and flaming wrecks.
The problem with the map pack is that it is expensive. By contrast, Electronic Arts says its new maps for Battlefield: Bad Company 2 are free for anyone who bought the original game (and has a working VIP download code).
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A lot of companies are still testing the waters on prices for downloadable content. If you nickel and dime customers, they might go somewhere else where they can get an “all you can eat” plan. Even if it isn’t a bargain, this is going to be a stimulus for Activision Blizzard’s profits. If the company sells five million of them at $15 each, that’s $75 million in revenue right there, which is a lot more than the sales of many full $60 console games.
Activision Blizzard is set to keep on milking this franchise. You have to figure that the company will release more map packs soon, even if there is some disarray at Infinity Ward, the game studio that made the game, after Activision Blizzard fired the two co-founders.
Check out the trailer for the maps below.
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