Rivet Games raises second round for web, social and mobile games (exclusive)

Rivet Games said today it has raised a second round of funding for its as yet-undisclosed web, social and mobile games.

The San Francisco company didn’t disclose the size of the round, but it said that it has now raised a total of $15 million. The funding shows that venture capitalists have indeed fallen in love with game developers, as the fundings continue unabated. It also means that focusing on social, mobile and web games all at once is probably a good strategy for a game company.

[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":255410,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,games,","session":"A"}']

The company is headed by former Playdom executive Jesse Janosov, who joined as chief executive in August, 2010. The company was formerly known as FooMojo. FooMojo made games such as FooPets (pictured below).

The round came from existing investors Softbank Capital, Baseline Ventures, and Floodgate. Also joining as a new investor is Outpoint Capital.

“The nine months since I became CEO have seen the company evolve from its roots as the developer of virtual pet site, FooPets.com, toward a next generation, multi-platform game company,” said Janosov in a statement.  “Going forward, we are leveraging the new DNA of the company to deliver core games to core gamers, across a variety of platforms. Combining the gaming experience with state of the art analytics and modern marketing, we aim to change how games are built and delivered.”

Janosov said that Facebook, mobile, web, PC and even console games are on a collision course, where gamers will have multiple views of their game data. Janosov said the company’s upcoming product takes new creative approaches to gaming on these platforms and that the company’s marketing will “set a new standard.”

The company was originally founded as FooMojo in 2007 by Ron Hornbaker and Scott Sorochak. Now it has 33 employees. Janosov says the company’s engineering team comes from the traditional game market. Rivet Games has a scalable backend infrastructure and a 3D asset pipeline that could be used for multiple games. The company will launch a Facebook game in May and a mobile game after that.

Clearly, there’s no shortage of ambition here. The young company will face a ton of competition. But, as noted at a recent game venture capitalist event, times are both tough and exciting for game developers.