I have to admit that I don’t quite see how that would be the case. But who knows. Conway for his part, just read off a David Letterman-style list of monetization possibilities that at least sound plausible:
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9. Coupons
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8. Analytics
7. Enterprise customer relationship management software (CRM), like CoTweet
6. Payments: “If I was PayPal today I would be studying this sector,” Conway says
5. Commerce
4. User authentication: verifying accounts, like corporate accounts
3. Syndication of new ads
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2. Content-sensitive display advertising, another multi-billion dollar
1. Acquiring followers.
“If you add these up,” according to Conway, there’s “probably $5 billion dollars here.”
To be honest, I haven’t heard a ton of new stuff yet. I’ll update with more. In the meantime, here’s TechCrunch’s liveblog of the conference. Also, here’s a clip from Ooyala:
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