Galaxy S IV launch 1

Even Samsung admits that the Galaxy S4 isn’t a “radical difference” from the Galaxy S III.

Instead, the phone is “more of an evolution,” a Samsung employee says in a new video detailing the Galaxy S4’s design story.

The video offers an intriguing glimpse into how Samsung’s designers think — though it all sounds very similar to what we heard around last year’s Galaxy S III. Once again, Samsung was inspired by many design aspects found in nature, and it attempted to figure out the perfect way to make the phone your ideal “life companion.”

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In my review, I found the Galaxy S4 to be a solid crowd-pleaser. For its next phone, though, I hope Samsung focuses more on good taste and better build quality rather than cramming in every feature under the sun.

http://www.youtube.com/watch?feature=player_embedded&v=cUiRThvCp8E

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