Screenreach, a service that lets smartphone users interact with digital signs or other large video displays, launched with an additional 800 locations at the DEMO Spring 2011 conference today.
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Screach automatically collects that information and uses it to profile its users, and packages that information for advertisers. The idea is to help out-of-home advertisers who place ads on digital signage in public venues better target their ads for the demographics present. In its ad-targeting aspect, it bears some similarity to 140Fire, another startup that launched at the Launch Conference last week that also helps advertisers better target their ads.
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Screenreach has raised $1.2 million from angel investors and Hotspur capital partners. The company, based in Newcastle upon Tyne in the U.K., has eight employees in the United Kingdom and Romania. It was founded least year.
Update: This story has been corrected to reflect the fact that Screenreach is launching its Faces application in coffee shops in the United States, not the United Kingdom, as well as clarifying the nature of Screenreach’s service.
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