Sequoia reportedly invests in SF blog for women, Sugar Publishing

Michael Moritz (pictured below), venture capitalist with Sequoia Capital, and backer of Google and Yahoo, is apparently funding a blog company called Sugar Publishing, which runs four popular blogs, including flagship PopSugar, that caters to young, hip women.

The San Francisco start-up, which has a social networking component, says it is already getting 13 million monthly page views (or so it said in August), and 1.5 million unique visitors.

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Rumor of the investment appeared here first. The amount is $5 million, as reported by Om Malik this evening, though we haven’t confirmed any of this.

Sugar Publishing was founded in April by 32-year-old San Francisco software entrepreneur Brian Sugar with $250,000 of his own money.

It doesn’t expect to earn any money until the end of next year, but just two months after it was founded, it was already getting a bountiful offer from a Boston VC firm in the $10 million valuation range, or so the company said. So this investment from Sequoia should be a bit higher, if the rumor is true. Banana Republic bought out the company’s entire ad inventory for a week in July, the company said.