Just Shopkick it: Mobile shopping app delivers $110M revenue to partners in 2011

More than just a nifty mobile app for consumers, Shopkick is also helping its retail and brand partners generate significant revenue. The company announced today that it drove more than $110 million in revenue to its partners in 2011, its first full year in operation.

The news comes on the heels of Shopkick’s massive growth announcements of 3 million active users and over 1 billion offers viewed. The success of the free Shopkick app, which allows consumers to earn rewards and deals simply by walking into a store, shows how mobile devices are quickly becoming important to in-store shopping in the real world.

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“Some mobile services drive people out of stores, not into stores, with online comparison shopping that turn stores into ‘showrooms.’ Shopkick does the opposite,” Shopkick CEO Cyriac Roeding said in a statement today. “It’s a win-win-win between retailers, brands, and consumers.”

The company’s patent-pending technology has now been deployed in over 4,000 stores and 250 malls cross America. Recent partner brands include Old Navy, Disney, and Levi’s.

Palo Alto, Calif.-based Shopkick has raised a total of $20 million from Kleiner, Greylock Partners, Reid Hoffman (investing as an individual before he became a partner at Greylock), Citi Growth Ventures & Innovation Group, and Ron Conway’s SV Angel.