Fashion site Polyvore grabs former Google exec Singh Cassidy as CEO

Polyvore, which is like a do-it-yourself online fashion magazine, grabbed Google’s former Asia-Pacific and Latin America president Sukhinder Singh Cassidy as chief executive today. She most recently served as CEO-in-residence at Accel Partners.

Polyvore’s users make 30,000 fashion collages a day, sharing them and their favorite products and brands with friends. The site attracts 6 million unique visitors a month at a time when the underlying business model for high-end fashion magazines is being challenged due to the recession and the migration of advertisers to the web.

Users on the site grab images of shoes, clothes and accessories from Polyvore’s library to create outfits and share them with friends — it’s like getting to be an editor in charge of a fashion spread in Vogue or Lucky. The start-up can earn a commission when users buy clothing items through the site.

Singh Cassidy joined Google in 2003 as a manager for the company’s local and maps products. But she later moved up, handling partnerships for Google Books, Scholar and Video.

Polyvore has raised more than $8.1 million from investors including Matrix Partners, Benchmark Capital, Harrison Metal Capital, and LinkedIn founder Reid Hoffman.