Fashion site Polyvore grabs former Google exec Singh Cassidy as CEO

Polyvore, which is like a do-it-yourself online fashion magazine, grabbed Google’s former Asia-Pacific and Latin America president Sukhinder Singh Cassidy as chief executive today. She most recently served as CEO-in-residence at Accel Partners.

Polyvore’s users make 30,000 fashion collages a day, sharing them and their favorite products and brands with friends. The site attracts 6 million unique visitors a month at a time when the underlying business model for high-end fashion magazines is being challenged due to the recession and the migration of advertisers to the web.

[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":162389,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,social,","session":"C"}']

Users on the site grab images of shoes, clothes and accessories from Polyvore’s library to create outfits and share them with friends — it’s like getting to be an editor in charge of a fashion spread in Vogue or Lucky. The start-up can earn a commission when users buy clothing items through the site.

Singh Cassidy joined Google in 2003 as a manager for the company’s local and maps products. But she later moved up, handling partnerships for Google Books, Scholar and Video.

Polyvore has raised more than $8.1 million from investors including Matrix Partners, Benchmark Capital, Harrison Metal Capital, and LinkedIn founder Reid Hoffman.