SkimLinks’ Alicia Navarro on helping publishers make money (video)

SkimLinks is a startup that automates the process of creating affiliate links, allowing a publisher to link to a product on a site like Amazon and receive a commission from any resulting sales. It’s facing increased competition from a Google Ventures-backed startup called VigLink, but SkimLinks has been pushing forward too, with new products and plans to expand its presence in the United States.

The company is based in London, so the South by Southwest conference in Austin seemed like a good chance to check in with chief executive Alicia Navarro. During our short video interview, Navarro talked about SkimLinks’ mission, its new SkimKit tool (which helps publishers find products that they can write about then monetize through affiliate links), and how the industry is evolving.

“SkimLinks’ strategy is very much to innovate in the space that helps editors be more efficient in the content creation process, and to create content that can be very easily monetized in this way,” she said. “SkimKit is part of this innovation process, and we’ve got a lot more coming that will take that step even further.”