This sponsored post is produced by Gigya.
Getting a consistent and accurate view of consumers in today’s multi-channel, data-deluged landscape isn’t easy, especially as concerns over data privacy compound. Many brands are resorting to non-permission based and inaccurate 3rd party data collection techniques in an attempt to understand anonymous users based on device-specific activity.
But to build a truly meaningful user experience that drives conversion and lifetime value, identity is key.
Gartner predicts that by the end of 2015, 50% of new retail customer identities will be based on consumers’ social network profiles, compared to just 5% in 2013.
Social login adoption is growing at a rapid clip as businesses come to understand social login as more than a means to faster registration, but rather as a key vehicle for gaining access to rich, permission-based identity data and offering a relevant user experience.
That’s why nearly 30% of marketers plan to implement social login in the next year – more than any other social tactic.
This comprehensive eBook covers everything you need to know to develop a successful social login strategy that supports your business goals, including:
- The state of social login and latest trends
- What benefits social login can bring to your business
- Best practices when implementing social login
- Case studies from leading brands that are using social login
Download the full guide to Social Login here. You can also watch our recent webinar, Social Login – More Than Faster Registration, featuring Forrester’s Kim Celestre.