said it will sell its motion-sensing Move controller for $49.99, a low mass-market price that could kickstart the company’s attempt to take games to the next level.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":191315,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,games,","session":"B"}']The company will also sell its PlayStation Eye camera, which is used with the Move, for $29. Bundled with a game, the Move and Eye together will cost $99. And bundled with a PlayStation 3, it will sell for $399. The Move will go in on sale in North America on Sept. 19, in Europe on Sept. 15, and in Japan on Oct. 21.
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It’s going to be a very competitive industry in the coming months. And consumers will come out on top. Sony will enlist help through a marketing partnership with Coca Cola, which will promote the PlayStation Move in a fall campaign. And it will continue to use Kevin Butler, the actor who has starred in Sony’s funny commercials that skewer Nintendo and Microsoft about how their systems don’t support real gaming. Butler came out for an appearance at the Sony press conference at E3.
As part of a monologue, Butler joked, “Gaming is about sitting up until 3 am to win a trophy that isn’t real.”
Sony also said there will be 70 new games coming for its PlayStation Portable handheld game player by the fall, including Konami’s Metal Gear Solid Peacewalker. Sony said that there are now 50 million users among the PS 3 and PSP for its PlayStation Network. Sony also replicated its entire booth at E3 inside its PlayStation Home virtual world. Electronic Arts’ Medal of Honor will have unique content for the PS 3 version of the game. Those who buy the PS 3 version can download from PSN the Medal of Honor Frontline from years ago. There will be a similar deal with EA’s Dead Space 2 game, which debuts early next year.
Sony also said that it will launch a subscription version of its PlayStation Network, a free online service. The new PlayStation Plus service will charge a fee of $49.99 per year starting next month. It will give gamers early access to game beta tests, trials, and other downloadable games and content.
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“Exclusive has become my new favorite word,” said Jack Tretton, president of Sony Computer Entertainment America. (See videos of the golf game and Kevin Butler below).
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