Sony tries to reassure game makers about PlayStation Network

Sony knows that the 100 million members of its PlayStation Network, Qriocity, and Sony Online Entertainment services aren’t making any online purchases now, as the networks are still down after more than three weeks following a hacker attack. And it knows that its game developers and publishers aren’t happy about that.

So the company sent a letter letting its partners know how bad it feels about the continuing outage, which is costing a lot money in lost game sales. Industry Gamers got hold of a letter published by Sony’s Rob Dyer (pictured), senior vice president of publisher relations at Sony’s game division in the U.S. He doesn’t say a lot new, but the letter definitely shows that Sony knows what’s at stake. Developers are key to Sony’s whole gaming ecosystem.

Here’s a copy of Dyer’s letter, published by Industry Gamers:

Dear Partner:

As you know, certain PlayStation Network, Qriocity and Sony Online Entertainment service user account information was compromised in criminal attacks against our networks. I want to assure you, as a PlayStation partner, that it is Sony’s top priority to restore our network operations and see that business is returned to usual as soon as possible. We are working around the clock to restore service, but will do so only when we can ensure that the network can operate safely and securely. In the meantime, we greatly appreciate your patience, understanding and goodwill.

What Happened?

• On Tuesday, April 19, 2011, Sony discovered that several PlayStation Network servers unexpectedly rebooted themselves and that unplanned and unusual activity was taking place on the network. This activity triggered an immediate response.

• Sony mobilized a larger internal team to assist the investigation of the four suspect servers. That team discovered the first credible indications that an intruder had been in the PlayStation Network system, and six more servers were identified as possibly being compromised. Sony immediately decided to shut down all of the PlayStation Network services in order to prevent any additional damage.

• The scope and complexity of the investigation grew substantially as additional evidence about the attack developed.

• The forensic teams were able to confirm that intruders had used very sophisticated and aggressive techniques to obtain unauthorized access, hide their presence from system administrators and escalate privileges inside the servers. Among other things, the intruders deleted log files in order to hide the extent of their work and activity within the network.

• On Sunday May 1, using information uncovered by the forensic teams, engineers at Sony Online Entertainment (SOE) discovered that data had also been taken from their servers. They, too, shut down operations and on Monday, May 2, announced the discovery.

What Data Are Affected?

As you may know, personal data was stolen from approximately 77 million PlayStation network and Qriocity service accounts.

As of this writing, there remains no evidence that the credit card information was stolen and the major credit card companies are still reporting that they have not seen an increase in fraudulent transactions due to this event.

What Steps Are Being Taken?

We have taken aggressive action to give consumers peace of mind, protect them against the abuse of their data, and enhance our security systems moving forward.

We have already advised our consumers in the U.S. that we will offer complimentary identity theft protection services through a leading provider, including an insurance program of up to $1 million. Similar programs are being developed in other markets around the world.

In addition, Sony is taking a series of steps to enhance security of our network infrastructure. They include but are not limited to:

• adding additional automated software monitoring and configuration management to help defend against new attacks;

• enhanced levels of data protection and encryption, as well as additional penetration and vulnerability testing;

• enhanced capabilities to detect software intrusions within the network, unauthorized access and unusual activity patterns;

• implementation of additional firewalls;

• expediting a planned move of the system to a new data center in a different location with enhanced security; and

• appointment of a new Chief Information Security Officer.

Finally, to thank our customers for their patience and loyalty, we are offering them “welcome back” packages as soon as the networks are restored, including free downloads of selected PlayStation entertainment, 30 days of free service as well as service extensions for the number of days PSN and Qriocity services were unavailable, with similar benefits for Music Unlimited subscribers.

Looking Ahead

We of course deeply regret that this incident has occurred. We are working closely with the FBI to identify and apprehend the culprits who committed this crime against our consumers, our partners and our company. I know you can appreciate how widespread the problem of cybercrime is in society today. Although no company is immune, we are confident our consumer data will be protected by some of the best security measures available today.

As a valued partner we aim to keep the lines of communication open so that you are aware of our progress. Our focus has been to confirm the security of the networks, protect customer data and get the services back on line as quickly as possible. We will do our best to respond to all of your inquiries and we will do everything we possibly can to support you.

We are doing everything we can to bring these services back online as soon as possible. We will update you with more information as soon as we can, but please call your account executive if you have further questions. We thank you for your patience and look forward to moving ahead together in the months and years to come.

Very truly yours,

Rob Dyer

SVP, Publisher Relations