Square Analytics gets a new partner for its analytics tool: SumAll

Today cash register and small business management software company Square is adding a new partner called SumAll to integrate with its analytics platform.

SumAll provides small and medium businesses with sales metrics, including sales made from social media campaigns and information about payment processors. That data can now be filtered into Square’s analytics platform, which provides detailed data from register sales. SumAll users will be able to access Square sales analytics through their dashboard, and likewise, Square customers will be able to create a new SumAll account through their dashboard.

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Square unveiled its Analytics platform last month. So far, Square’s point of sale software integrates with Intuit’s QuickBooks, Xero, StitchLabs, and now SumAll. The company also says it can integrate with some custom office software.

August was a busy month for Square. In addition to Analytics, it rolled out Appointments and took a new investment from Chicago-based Victory Park Capital for its Square Capital fund, which lends money to small businesses.