Square launches IFTTT channel, lets your transactions trigger almost anything

Here’s a conditional statement for you:

IF you haven’t tried out IFTTT (If This Then That), THEN you are missing out on one of the most incredibly useful tools ever invented.

Especially if you’re a Square mobile payments user.

No idea what I’m babbling about? Here’s the IFTTT 101:

If This Then That lets you create so-called “recipes.” These are essentially instructions for the web-based IFTTT to automate certain actions between the services IFTTT supports. It can be as simple as “Whenever I get a new email in Gmail, send me a text.” The beauty of IFTTT is that because it supports over 119 different services (known on IFTTT as channels), you can create an almost unlimited combination of recipes that can automate everything from your home lightbulbs to your Instagram account.

Now, thanks to the addition of the Square channel, you can add mobile payments to the list.

A perfect example for the busy entrepreneur is the “Settlements made via Square add a row to a spreadsheet” recipe which connects Square transactions with Google Drive. So now, not only would you get the automatic transaction confirmations from Square itself, you’d also get a constantly up-to-date spreadsheet that you could use with your existing formulas to track your business.

How useful any IFTTT channel is depends entirely on the number of triggers it supports, and each channel is different. The Square channel offers:

Any new payment

This Trigger fires every time a new payment posts to your Square Merchant account.