San Francisco-based fashion label Betabrand, the startup that brings to you the Dress Pant Yoga Pants, announced today that it has closed $15 million in funding from Morgan Stanley and Foundry Group. Betabrand is not your usual clothing brand; the startup crowdsources designs and then jumps into production, creating items like the Best Travel Pants and the Women’s Activewear Casual Blazer.
Betabrand promises to be “the world’s fastest fashion label” by involving customers from the earliest stages of the project, and allowing “consumers to purchase from individuals, not brands.” There is nothing more Silicon Valley than that.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1826105,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,entrepreneur,","session":"C"}']Betabrand was most notably responsible for the Executive Hoodie, an idea likely inspired by developers and CEOs — like Mark Zuckerberg –who refuse to wear a suit.
To strengthen its connection to creators, Betabrand has replaced its traditional fashion models with PhD’s and developers, including WordPress creator Matt Mullenweg.
AI Weekly
The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.
Included with VentureBeat Insider and VentureBeat VIP memberships.
The company said it has raised at least $29 million to date.
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More