City Story, Fashion Story and Zoo Story are being formally announced today, although they have quietly launched in the past few weeks on Android. These games were created by the company’s TeamLava internal game development studio, and they’re evidence that the company plans to be a leader on Android, said Perry Tam (pictured), chief executive and co-founder, in an interview. Now, 75 percent of Storm8’s games are on both Android and the iPhone.
According to mobile analytics firm Flurry, about 65 percent of the revenue from the top 100 grossing games in the App Store in the U.S. came from the free-to-play business model. Back in January, only 39 percent of the revenue from the top 100 games were free-to-play.
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The company says that it saw its first $1 million revenue day earlier this month. Tam said he is bullish about Android because of the recent launch of in-app purchases, which enable someone to buy something like a virtual good without leaving a game. Since integrating in-app purchases on its Android titles, Storm8 has seen a 60 percent increase in Android revenue. The company launched its first Android title a year ago.
Since last year, Storm8’s user base has grown by 300 percent. Every title released by Storm8 has reached the top 10 free apps in the Apple App Store, Tam said. And all of the games consistently appear in the top 25 grossing apps list on the App Store. Top titles include iMobsters, World War, and Vampires Live. Internally produced titles include Bakery Story, Restaurant Story, and Fashion Story. The games are social and customizable.
Thanks to the success, Storm8 has never had to raise money and is profitable. Tam said the team owes its success to good quality, great graphics, a good game engine, and marketing.
“We understand our users well and adapt our games for them,” Tam said. “We also introduce our games at a rapid pace, or about one a month.”
The company was founded in 2009 by Tam and other former Facebook employees. Storm8 has 50 employees and competes with rivals such as Zynga, Pocket Gems, Electronic Arts, and TinyCo.
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