Stripe taps Intercom to help businesses understand customer spending habits

The places you shop are amassing an increasing amount of data on you.

In that spirit, today Stripe is announcing integration with Intercom, a customer relationship management tool with a social edge that collects customer data and lets businesses interact with those customers through in-application chat or email.

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Intercom mostly works with software as a service (SaaS) vendors, like Shopseen. With access to customer pay data, Intercom will enable merchants to set up automatic communications — for example, for customers who have a credit card on file near expiration. Business owners will also be able to communicate with groups of consumers and individuals based on how much they spend.

Stripe’s integration with Intercom is a part of a growing trend among CRM companies, which are increasingly collecting and collating hyper-detailed customer data for businesses. The theory goes that better data means business owners can communicate more personally with their clientele.

Intercom was founded in 2011. Since then the company has received nearly $31 million in funding from investors including Bessemer Ventures.