Summit on mobile marketing features A-list of bullish mobile entertainment sector

This sponsored post is produced by [a]list.

Los Angeles-based Scopely just announced $35 million in a new round of financing. Earlier this month, Kentucky Derby owner Churchill Downs bought online game publisher Big Fish Games for up to $885 million. Premier Silicon Valley VC Fund Andreessen Horowitz recently led a $50 million round in Buzzfeed. With this kind of unrelenting activity, there’s no denying that VCs are now finally placing big bets on the future of entertainment being mobile.

These recent investments come as mobile solidified its position this year as the biggest and most disruptive media and entertainment technology platform in decades.  Mobile consumption of media is now trumping all other platforms.  The 10th [a]list summit will curate a high-level conversation about the most critical topics concerning mobile with some of the most successful companies in the space — both established and recently-funded. Over 300 brand marketers are expected to attend the summit taking place at the W Hotel in Hollywood on December 3rd.

VentureBeat is an official media partner of the event and readers can get 15% off registration using the promo code VB15.

BuzzFeed’s head of West Coast operations Terry City will keynote the event, addressing the evolution of media and how new innovations in distribution technologies have changed how it’s consumed. Terry will also dive into the science behind creating shareable content for the mobile social web.

Speakers from Liongate, Dreamworks, Fox, Tumblr, Buzzfeed will also be featured. Awesomeness TV and many more leading entertainment companies will discuss how they’re approaching mobile specifically and how it fits into the marketing mix in general.a

“More and more, brands are looking to the entertainment industry for marketing cues,” says Eric Ayzenberg, Chief Creative Strategist of Ayzenberg. “We have all agreed new mobile is where consumers are for a long time now. Social media, original video brand stories and influencer marketing have been at the front of a real brand development, only now we also have all the tools to prove ROI on brand lift and engagement,”

With smartphones and tablets now accounting for the largest share of mobile media consumption, what does a truly mobile-first marketing strategy really entail?

With his company hot off the Apple stage at the iPhone 6 presentation, Kristian Segerstrale, COO and Executive Director of Super Evil Megacorp, will discuss how to grow a brand in tablet gaming alongside Peter Levin, President of Interactive Ventures & Games at Lionsgate. Levin recently led an investment in mobile games company Next Games and is continuing to grow the studio’s portfolio of premium digital and mobile properties. Other prominent panelists include Seriously CEO Andrew Stalbow, Epic Games evangelist Andy Hess and Awesomeness TV CMO T.J. Marchetti.

With automated ads projected to explode in the next two years and mobile programmatic overtaking desktop early next year, Robert Brill, Executive Director of ION and Programmatic Media at Ayzenberg, will discuss the current state of one of the fastest growing areas of advertising. He’ll be joined by Ross McCray, CEO of VideoAmp, a new programmatic platform for video as well as Fiksu VP of Sales Christian Galvin and UberMedia President and CTO Gladys Kong. Learn how media buys are optimizing mobile consumption now that technology enables automated processes to improve results.

Finally, with the dollars now catching up with the eyeballs, mobile game revenues are projected to overtake console game revenues next year and social media companies like Facebook are already making the bulk of their revenues from mobile ads. Devin Radford, Executive Director of Mobile at Fox Digital Entertainment, Nanea Reeves, President and COO of TextPlus, Marcus Gners, COO of LifeSum and Tina Tran, Head of Business Development at Halfbrick Studios will be discussing what is really monetizing for them right now.

In total, 30+ speakers will address 300+ attendees in the heart of Hollywood at this exclusive summit.

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