Synthesio raises $20M because companies are desperate to learn what you think of them

Here’s proof that businesses will dole out cash to learn how you feel about them.

Social media analysis startup Synthesio today announced a $20 million funding round led by Paris-based private equity firm Idinvest Partners. Synthesio’s key offering enables businesses to analyze consumer sentiment on social media and blogs. There are a lot of companies doing this.

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Synthesio says its funds will be used for “research and product development.” In addition, the company plans a series of new hires across its New York, London, Paris, and Singapore offices.