Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and monetization. As companies search for effective ways to advertise on AR platforms, they may be frustrated by a lack of seamless ad integration.
As co-founder, CTO, and AdTech engineering leader of PrismAR, Yiftah Frechter provides companies with innovative ad-serving infrastructure for AR environments. Alongside Brett Perloff and John Ruhlen, he recognizes that AR technology is positioned at the forefront of the digital world. With PrismAR, Frechter empowers brands to monetize these immersive applications. When AR begins to drive interactivity, he ensures that companies can capitalize on their new reality.
The importance of AR technology
AR is not just a trend—it’s the next dominant force shaping how we interact with the world. From entertainment that blends digital and physical worlds to education that brings interactive learning to life and medicine where surgeons visualize procedures with precision, AR is redefining every industry.
PrismAR is a Real-Time Bidding (RTB) Ad Server that is built exclusively for Augmented Reality (AR) environments. This technology is challenging how brands connect with consumers in immersive digital-physical spaces.
Unlike traditional ad placements on websites or TV screens, AR presents a unique challenge—ads must integrate naturally within dynamic 3D environments. In AR, there are no clicks, QR codes, or traditional engagement methods. Frechter developed an ad-serving stack that automatically converts standard web ads into AR-compatible ads in real time. This eliminates the need for brands to create custom AR ads from scratch, drastically reducing costs while ensuring instant demand from day one.
With enormous range and potential, AR is likely to significantly impact nearly every sector of life. Considering such a revolutionary potential impact, leaders must strategize how to leverage these tools for their organizations.
PrismAR doesn’t just create premium AR ad inventory—it connects it instantly to existing ad-buying platforms. This means brands and advertisers can start leveraging AR ad spaces without modifying their existing programmatic strategies, making adoption seamless and revenue generation immediate.
Interacting with digital worlds in real time
Using advanced AI and LLM models, Frechter pioneered a real time scene recognition system that processes live camera streams to identify the exact room type or real-world environment a user is in. This allows for highly contextual ad placements, ensuring that brands can target audiences based on their actual surroundings—a paradigm shift from traditional cookie-based advertising.
Unlike conventional digital advertising that relies on intrusive cookies and tracking, PrismAR leverages real-world contextual recognition to deliver hyper-relevant, privacy-friendly ads that enhance rather than disrupt the user experience. This means brands can reach consumers in an engaging, meaningful way—aligning digital content with the physical world seamlessly and intelligently.
The potential of AR
The mobile app ecosystem on iOS and Android has been sustained by advertising, driving growth, innovation, and widespread adoption. The same model is now being applied to AR through PrismAR’s advanced ad server, ensuring that AR developers have the necessary monetization infrastructure to scale their businesses and bring their immersive experiences to the masses.
For the first time, AR developers and brands can tap into the massive programmatic ad market with premium, high-performance ad placements. PrismAR instantly monetizes AR environments, allowing developers to seamlessly integrate display, video, augmented product placements, and real-world ad insertions—turning AR applications into sustainable, revenue-generating platforms.
AR is poised to redefine human interaction with the digital and physical world, unlocking unparalleled engagement and utility. However, for AR to truly flourish, it requires a sustainable monetization ecosystem—one that PrismAR is pioneering today.
Shaping the future for AR monetization
Through innovation, Frechter and PrismAR are leading in Augmented Reality advertising technology, empowering brands, advertisers, and developers to connect with audiences on a new level. AR advertising has the potential to benefit a wide range of industries, helping brands reach their audiences in a unique way. Frechter demonstrates that there is a missing piece in AR monetization and fills that space with PrismAR’s ad infrastructure. As he states, “The future of advertising isn’t just on screens—it’s in the world around you. With PrismAR, that future starts today.”
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