According to its approach, only once the “tipping point” of the number of members in a campaign has been reached should the members “activate” the campaign and display it to the public, ensuring a nice base of support for that group. The company, founded in September has just raised $4.7 million from Rugger Ventures, Old Willow Partners, and Silicon Valley-Baltimore firm New Enterprise Associates.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":80236,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,","session":"C"}']The company provides lots of entertaining examples of how the approach can be employed, from frustrated consumer, to under-appreciated employee, loving parent, concerned citizen and smart shopper on the company’s home page (bottom right). There’s a tour here.
And here’s the page of actual campaigns underway, from an effort to raise $10 billion(!) to create a weather-shielding dome over Chicago, to a demand for better healthcare for workers at Wal-Mart.
AI Weekly
The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.
Included with VentureBeat Insider and VentureBeat VIP memberships.
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More