This week in tech stock: iPhone rumors do NOT bring all the boys to the yard

Consumers and investors are in two very different boats. The investors are on the not-so-proverbial slow boat from China, and consumers are on Jetskis.

One watercraft presents a long, dangerous haul over long distances. The other gives a short burst of adrenaline at high speeds that thrill the soul and wreck the hair. The former makes money. The latter costs money.

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So when consumers get all riled up over the anticipated new iPhone, investors have to continue with their own journeys. After all, rumors of a new phone mean a decline in sales for the current phone (and this time, a trade-in program for the old phone). And when a company only sells one phone at a time — well, some might say that just ain’t good business.

None of the smartphone manufacturers on our radar had a particularly brilliant week on the public market. The “hero” of the bunch was LG, which didn’t even see gains of a whole percent for the week.