True Ventures is raising a $200M fund

True Ventures, an early-stage venture capital firm founded by some big names in the startup world, is raising a $200 million third fund, according to a filing with the Securities and Exchange Commission.

The firm is headquartered in San Francisco’s Pier 38, and its partners include Toni Schneider, the chief executive of Automattic (the company behind WordPress, the popular blog service used by VentureBeat and many others); Tony Conrad, the founder of Sphere and About.me; and Om Malik, founder of the tech blog network GigaOm.

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True Ventures raised its $155 million first fund back in 2006, and a $213 second fund in 2008. According to its website, it has backed 74 startups — including all of the companies I mentioned above, as well as (to pick a few names that jumped out at me from the portfolio page) GoodReads, PlanCast, StockTwits, and Yobongo. We actually interviewed partner Phil Black back in March when he said that there’s no startup bubble.

I’ve emailed True Ventures for comment and will update if I hear back.

[image via (True portfolio company) Backtype]